Who we are Why we exist Why we exist If you're a non-smoker in the UK, male or female, colon cancer is the most likely cancer to kill you. 1 in 15 men and 1 in 18 women are at risk of developing this type of cancer. There are 42,000 new cases of colon cancer each year in the UK (equating to 1 in 110 people diagnosed each day), and 16,000 deaths. This needn’t be the case however: colon cancer is one of the easiest cancers to treat if it is detected early. The really good news is that this cancer is also preventable in nearly all patients, through regular screening Our purpose is to transform the detection and treatment of colon cancer. We do this in two ways: We raise funds to support leading-edge work that will help transform the treatment of colon cancer. We promote awareness of the need for people over 45 to be screened every 5-7 years for colon cancer 40tude curing colon cancer is a registered charity in the UK - Registered Charity Number 1160500.